Advancing Suicide Prevention®

A strong policy voice for suicide prevention in America, Advancing Suicide Prevention® (ASP) presents the field's issues, priorities, leaders, needs and achievements from diverse perspectives and for diverse sectors. As a strategic communications vehicle, this magazine raises awareness and action among thousands of policymakers of their role in advancing our National Strategy for Suicide Prevention (NSSP). With a per-issue circulation of 20,000-50,000 national thought leaders, ASP brings suicide to the forefront as a preventable public-health threat, and its evidence-based content enhances the public-health impact of research.

Well Aware™

Focus on youth suicide at the federal level has given rise to prevention programs for school settings. Yet, despite strong evidence base for many of these programs, they are not applied broadly enough, often due to lack of support from school administrators. Since its 2006 launch, our Well Aware™ program has enhanced understanding and acceptance of suicide prevention as appropriate in schools. Well Aware™ is a comprehensive, multi-platform strategic communications program to help school leaders better understand the link between academic outcomes, emotional wellbeing of students and suicide prevention.

Sustaining Productivity®

Of all Americans who die by suicide, about 70 percent are adults ages 25-64. These are likely among our nation's workforce, many with spouses and children. So when they kill themselves, familial and societal impact can be profound, stressing social-services support systems of care. Our Sustaining Productivity® program, launched in 2007 as a partnership with Employee Benefit News and staff at the Johns Hopkins Department of Workplace Psychiatry, helps employers understand the importance of enhancing employer-sponsored behavioral health benefits, so that staff and their dependents can access treatment services that may deter them from suicide.

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Minding Academics™

With the 2007 campus massacre at Virginia Tech, the PDV Foundation saw a need to communicate with deans, trustees and administrators at our nation's colleges and universities. Sensitizing these policymakers to mental illness among students could do much for their institutions. These benefits include not only enhanced campus safety, but retaining students who, despite presence of mental illness, could be among their very best and brightest. With this grounding, we launched Minding Academics™, a comprehensive, multi-platform strategic communications program to help college/university leaders better understand the link between academic outcomes, emotional wellbeing of students and suicide prevention.

Stop Suicide America™

To be effective, suicide prevention must be carried out at the community level, stresses our National Strategy for Suicide Prevention (NSSP). While each community has unique demographics, mortality data, risk factors and culture, there are commonalities that support collaborative opportunities. Our Stop Suicide America™ branding program applies a unified identity to suicide prevention among states, territories, tribes, communities and campuses. This can raise awareness of suicide prevention, and support sustainability through efficiencies of collaborating with one another to advance the field nationwide.

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GLS Intercom™

When United States Senator Gordon H. Smith (R-OR) lost his son to suicide in 2003, this sparked federal legislation supporting youth suicide prevention. The Garrett Lee Smith Memorial Act (GLSMA), S. 2634, signed by President George W. Bush in October 2004, authorized support for youth suicide prevention programs. Since then, GLSMA grantees at the state, territorial, tribal, campus and community levels have instituted programs to advance youth suicide prevention in America. Our GLS Intercom™ program is a venue for these grantees to share insights, strides, innovations and outcomes, so they can maximize impact, knowledge gains, and sustainability of their efforts.